How to create a unique value proposition for your coaching business

How to create a unique value proposition for your coaching business

With a clear understanding of your ideal client, you can start to refine your approach and flush out how you can uniquely add value in your coaching business. That means, at this stage in the business plan, you are ready to define your USP. The key here is to develop a laser sharp vision of who you are, what you offer, and how it differentiates from other coaches in your field.

In other words you need to answer for yourself what every client will be thinking before they decide to sign on: why you? This is why it’s so important to have a niche and a persona — you simply can’t be everything to everyone. The USP forces you to take a stance and will result in succinct messaging that resonates with your target.

Read on for more about how to create your USP statement or enroll in our e-Course on starting a coaching business where we dedicate a full module to this step in your coaching business plan.

Contents

  • Describe your ideal client

  • Explain the core challenges you can help solve

  • List your most compelling benefits

  • Define your coaching promise

  • Compile your USP statement

Describe your ideal client

You've already identified who your ideal client is and created a persona to act as representation that you can refer to for guidance as your build and market your coaching business. For purposes of the USP statement, simply summarize your ideal client in 1-2 short sentences.

Explain the core challenges you can help solve

Since you know your ideal client, you also know his or her most pressing goals and challenges. Summarize these and explain what about your experience, background, and interests uniquely qualifies you to coach them to the right solutions.

List your most compelling benefits

So now you know your client, their core goals and challenges, and why you can help. Now let's get into the how. Summarize the key techniques and tools you will employ in your coaching business to ensure your clients see results.

Define your coaching promise

Last but not least, you want to make a promise to your clients. This is essence is the value and experience your clients can expect every single time they are coached by you without fail. While this is implied in the summaries you created above, you still want to write it out explicitly.

Compile your USP statement

Using everything you've written down thus far, you are now able to pull together a succinct USP statement. Below is a template you can use so your statement flows clearly:

I promise [insert description of your ideal client] to deliver [insert your promise] through my [insert your coaching benefits] that will help them achieve life-changing solutions to [insert your clients' goals and challenges].

How to develop high-value coaching programs

How to develop high-value coaching programs

How to target a niche for your coaching business

How to target a niche for your coaching business